If you're a marketing or e-commerce manager struggling to meet increasing product image demands on tight budgets, you've probably already thought about using AI to help you move faster.
But where do you start? And is the quality any good?
At Studio Uppix, we’ve been working to find the perfect balance of traditional photography and AI creation - allowing us to deliver creative product visuals in half the time, and at a lower cost.
If you're struggling to meet increasing visual demands on dwindling budgets, read on for some tips and tricks on how to use AI to stay creative and save money. Or get in touch and have the professionals at Uppix Studio take on the job.
How to enhance your Product Photography with AI
As a small but mighty team, Uppix Studio has no choice but to embrace innovation. And along the ways we've learned a few lessons about combining product photography and AI.
When using AI as a professional photography business, our main challenge was to achieve an output that meets our high quality and creative standards. Here are some key steps that helped us get define a workflow that reliably produces quality AI-assisted images:
Define a clear creative direction for your images
AI is good at a lot of things, but replicating human creativity is not one of them. Make sure you start your project on a solid base of creative direction and strategy. What scene are you setting? What elements do you want to incorporate?
Start with a great base of photos
We can't stress this enough – AI needs quality material to work with. This is where traditional pack shot photography comes in. Clean, well-lit photos from multiple angles. This will become the foundation for everything else.
Let AI handle the heavy lifting and image variations
These days you need variations of product images for everything - clean shots for the website, eye-catching shots for social. Here's where AI becomes your best friend.
Once you have your base shots, you can create endless variations:
Different natural backgrounds
Various lighting conditions
Multiple environmental elements
Seasonal variations
And the best part? Once you get the hang of it using AI makes the whole process infinitely faster.
Real talk about AI image quality
We know what you're thinking – "But does it look as good as traditional photography?"
Here's our take: when done right, the results are fantastic. The key is understanding where AI shines and where the human element is still needed.
For example, when working on creative pack shots for Bamboovement, we used:
Traditional photography for the initial pack shots
AI creation to add environmental elements and backgrounds
Our photography expertise for composition and lighting
Our creative eye for brand consistency
We think the results speak for themselves. When used in combination with professional experience, AI tools unleash new possibilities for creativity.
Start using AI for image editing (without getting overwhelmed)
Want to apply our approach to your product photos? Here's how we recommend getting started:
Start with a small test
Don’t try to change the whole process at once. Pick one product, create one main shot, and experiment with AI enhancements. See what works for your brand.
Focus on quality fundamentals
Get a great base shot. Good lighting, sharp focus, clean compositions. This makes everything else easier.
Think about the platform
Think about where your images will live. Each platform has different image needs and dimensions. Use AI to easily create variations and make adjustments.
Maintain your human quality
Just because we're using AI doesn't mean losing brand personality. With Bamboovement, we actually found it easier to maintain consistent brand elements across all images because we could precisely control every element.
Are you ready for the future of product photography?
Great product photography doesn't always mean breaking the bank. Sometimes, it just means being smart about how we use new tools while respecting traditional photography principles.
Looking to refresh your website or product visuals, but don’t have the time? Get in touch and we’ll send you a quote within 48 hours.
Comments