In the fast-paced world of ecommerce, grabbing consumer attention is half the battle. Product videos and motion graphics — such as stop-motion animations and GIFs — are an effective way for brands to present products dynamically, convey key features, and build confidence in making a purchase.
If your looking for a partner to create product videos or animations for your ecommerce site, check out our Product Video service page.
What are ecommerce product videos and animated GIFs
Ecommerce product videos and animated GIFs are powerful visual tools to showcase your products in action.
Product videos are an effective way to add storytelling to your product and show it in action. The length of the video depends on the channel, but typically it should be between 10 - 30 seconds.
Animated ecommerce GIFs are short, looping animations that highlight key product details in a quick and engaging format. These graphics are perfect for grabbing attention on social media and product pages.
When adding these formats to your site, it's important to remember to compress and optimise the files for loading and performance.
Do product videos increase ecommerce sales?
The short answer is - yes! Product videos and motion graphics increase your ecommerce performance in two ways:
Increased attention and engagement - Animation can improve your engagement anywhere from 38% to 300%, depending on the channel.
Boost customer confidence in making a purchase - Seeing the product in motion or video makes 88% of consumers more likely to buy.
How to use product videos and motion graphics in ecommerce
If you want to maximise the impact of ecommerce product videos and animated GIFs, consider these key placements:
Product pages: Add videos alongside product images to demonstrate key features and usability.
Homepage banners: Use motion graphics to showcase new arrivals and promotions.
Social media posts: Leverage short-form videos, stop motion, and animated GIFs to engage audiences on platforms like Instagram, TikTok, and Facebook.
Email marketing and paid ads: Boost click-through rates by incorporating eye-catching motion imagery into your campaigns.
Other ways to create dynamic visual content for your products
Product videos and animated GIFs are a great place to start with adding movement to your ecommerce channels. But depending on your brand, you may want to consider some of these alternative motion visuals to push your unique visual identity:
360 degree photography: Great for showcasing product from all angles and creating an immersive shopping experience.
User-generated content: These days, everyone can be a videographer. If your customers love your product, chances are that they’re already talking about it. Keep an eye on your social mentions and encourage happy customers to create videos sharing their experience.
Behind the scenes videos: In a chronically online world, only producing polished visual content can make brands feel inauthentic. Behind the scenes videos are the perfect low-budget way to connect with customers on a more human level.
Looking for a production partner that will take care of all your visual needs, from product videos to pack shots? Get in touch with Studio Uppix and receive a quote within 48 hours.
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