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Look Book, Model, Flatlay

CATEGORY

Sustainable Fashion Retailer

TYPE OF CLIENT

Kings of Indigo

CLIENT

BRIEF

Kings of Indigo is a sustainable denim fashion brand known for bold style and high-quality items. They approached Studio Uppix to help them capture their Fall/Winter 2023 collection in images for a creative lookbook and for distribution across ecommerce channels.


This included a look book photoshoot on location in Amsterdam’s historical Westergas factory, as well as a model and flatlay shoot in our studio.

WHAT WE DID

  1. Created mood boards based on our initial meeting with Kings of Indigo to align and clarify the creative vision and expected outcome.

  2. Scouted locations to find the perfect setting that speaks to the lifestyle of the brand.

  3. Coordinated photoshoot both on location and in the studio, working side-by-side with the Kings of Indigo team to manage the production.

  4. Captured and edited the desired images on a tight timeline, without sacrificing quality.

  5. Delivered a library of high-end images that are used across all digital channels.

RESULT

  • Brought Kings of Indigo’s Fall/Winter 2023 collection to life - both in a polished lookbook and across their ecommerce channels.

  • Detailed and eye-catching model imagery captures brand personality across B2B and B2C communication.

  • High-quality flat lay photos highlight individual items in the collection and uphold Kings of Indigo’s reputation during the critical buying process.

KINGS OF INDIGO

“We’ve worked with Uppix for several seasons now and it's always been a pleasure to work with Jennifer and Akos. They are incredibly flexible and deliver great results, even under pressure. What truly sets them apart is their ability to work together as a team. They are always willing to think along and take an extra step. We highly recommend their services." 


Mijke de Vette, Kings of Indigo

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